Social Media Marketing: 101
Our exciting Social Media Marketing course is here to transform your online presence! Dive into a dynamic learning experience that equips you with the latest strategies, tools, and best practices to captivate your audience and achieve amazing results. You'll discover the secrets to effective audience targeting, creative content creation, and insightful performance analytics that will take your skills to the next level. Don’t miss out on this fantastic opportunity to elevate your social media marketing game and soar to new heights of success!
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Module 1: Understanding Platforms and Finding Your Audience
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Overview of popular platforms, audience demographics, and which platforms align best with specific business goals.
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Module 2: Brand Building and Content Strategy
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Crafting a strong brand identity, including brand voice, color palette, and visual consistency.
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Designing a long-term content strategy to increase brand awareness and engagement.
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Module 3: Content Creation Fundamentals​
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Exercises on developing post ideas, batch-creating content, and content planning with templates.
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In-depth guidance on photo, video, and graphic creation, using free and paid tools.
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Module 4: Advanced Content Planning and Scheduling
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Hands-on training with content calendars and scheduling tools, plus a lesson on setting a content cadence.
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Module 5: Community Engagement and Growth Tactics
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Strategies for building community: responding to comments, running giveaways, and creating user-generated content.
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Module 6: Analytics and Performance Optimization
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Using analytics to measure what’s working, setting KPIs, and tracking improvements.
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Module 7: Course Wrap-Up and Building a Long-Term Strategy
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Final Q&A, worksheets for goal setting, and guidance on maintaining momentum with a content strategy and ad campaigns.
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Course Features:
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In- Person or Live Q&A Sessions: Weekly live sessions to answer questions and personalize the learning experience.
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Worksheets & Homework Assignments: Weekly worksheets to reinforce each lesson and help them apply concepts to their business.​
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You can learn how to acquire those views and followers through on-hands activities. A mentor will ensure that you comprehend the material so that you can use it in your own social situations.
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Completion Certificate: A certificate upon completion to signify your newfound expertise.
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